First Aid Kits - Four Reasons for Buying

#1 The world is a dangerous place, from your walkway to the highway.
Just look at these statistics:

• More than 3.6 million highway injuries each year in the United States involving both occupants and pedestrians. (U.S. Dept of Transportation)
• More than 200,000 children are injured each year on playgrounds, at child care centers, parks and schools in the US. (National Safety Council)
• Over 370,000 injuries occurred in adults engaged in recreational sports  (National Center for Injury Protection and Control)

Wherever you are, chances are your vehicle is close by.

#2 Your customers care.
In an ever more dangerous world, is the inclusion of emergency preparedness in vehicles a social responsibility?  Research shows that your customers think so:

• 95% think a First Aid Kit should be in their vehicle
• 71% think car maker has a social responsibility to provide it
• 86% think the car maker should integrate it into the vehicle design
• 89% say the inclusion on a First Aid Kit positively impacts their opinion of the car maker

#3 It's the trend.

Across most of Europe, first aid kits are required in vehicles.   Worldwide harmonization efforts for first aid and emergency preparedness are increasing expectations of preparedness.   Many European and Asian auto brands have chosen to include First Aid Kits as standard.   There is still an opportunity to display leadership among domestic brands by providing standard equipment as opposed to a purchased accessory.

#4 It's a great opportunity to build brand value and goodwill.
Preparing your customers is good for them and good for your business. The First Aid Kit -

• Becomes a tangible, useful feature that the consumer will appreciate at time of purchase… and later at time of need!
• Displays genuine care for them as drivers – regardless of how much they spend on a vehicle
• Acts as a low cost tool to expand awareness in a critical time of need, which builds goodwill beyond the vehicle into brand loyalty